A nagging thought kept running
through my mind when I read General Electric had replaced Mr. John Flannery as
Chief Executive Officer after just 14 months on the job: Was he given
enough time to fix this huge severely distressed $120 billion company?
My answer is no...
It would take at least 3 years to
fix a company with the complexity and size of General Electric. It is extremely
difficult to even save a smaller company with sales under $300 million in
only one year, based on my own experience completing a number of
turnarounds as CEO. This type of challenge takes time.
In my experience, although the chief executive officer I
replaced had failed, the Board of Directors were at times also at fault and contributed
to the failure. In more than one turnaround, the Board was more at fault than
the chief executive officer.
It is not difficult to determine that a company is failing
but surprisingly, in my experience, some Boards did not recognize that management
failed and that the company was in trouble until the decline was at a desperate
crisis level.
One has to wonder....
Why wasn’t General Electric’s
decline identified some years earlier when it would have been easier to fix the
problems? Siemens, one of General Electric’s competitors, realized it was
headed for trouble in 2003 and began a restructuring. Now Siemens is reportedly
successful.
News reports suggest GE's entire
Board of Directors will be replaced by 2019. There are currently six new Board
members.
But
5 of the 11 current Board members recently involved with removing Flannery were
also on the Board during the company's decline.
Did these five
Board members participate in the decision to replace Flannery? If yes, how can
anyone be certain the latest move was sound? Or did this Board make
another poorly considered decision that got General Electric in trouble in the
first place?
Bloomberg: GE Ousts Flannery After Slump, Names Lawrence Culp CEO
Washington Post: Why GE is making a dramaticoverhaul to its board of directors
CNBC: GE was once America's most valuable company. Today it is fighting junk-bond status.
Wall Street Journal: GE Powered the American Century—Then It Burned Out